Online 1 on 1 transformation and performance coaching, worldwide
Losing it was never the hard part.

IN SHAPE 365
DAYS A YEAR.

The fat off, the size on, and both still there a year from now. I am JP Hoon, eleven years in the game, and I coach one on one and entirely online. I build your training and your food around the life you actually live, then adjust both every week off what your body did with them.

You already know how to lose it. You have done it before, and you have watched it come back. What nobody has ever coached you through is the part after the diet ends.

You were perfect for the first month. The weight moved, people noticed, and then the block finished and there was nothing on the other side of it. Six months later you were most of the way back. Connor came to me with 26kg already off, which is where most people think the journey ends. It is where it starts. What I did with Connor next is the opposite of what you would expect: less cardio, more food, carbohydrates going up week after week, and Connor kept getting leaner. Watch this before you start another diet.

WATCH THIS BEFORE YOU APPLY

Why it came back last time, and what has to be different this time

If that is where you are right now, apply below. I read every enquiry myself, and what my form promises is that I come back to plan your consultation. Fill it in properly and I arrive at that call already knowing your goal, your history and what has stopped you before. No obligation on the call, and never a payment detail on this page.

PHYSIQUE DEVELOPMENT

Load on the body and enough food to build with, programmed well enough to grow the areas you want while body fat stays under control, so what you eat goes where it is meant to go

PERFORMANCE

Strength, running and functional work inside the same week when your goal calls for it. Hybrid training is one of the four things I coach, and I train that way myself rather than reading about it

LIFESTYLE AND LONGEVITY

Functional, healthy and in good shape 365 days a year, in a sustainable way. That is the standard I hold myself to, and it is the one I coach you to. Not a shape that only survives while you are dieting

MINDSET GROWTH

Self belief built alongside the physique, because the body only goes where the mind will take it. The days you want to quit are often the days that shape you most, and those are the weeks I am there for

THE PHASE AFTER THE FAT LOSS

The half almost nobody sells you. Connor finished 26kg down, then spent six weeks eating almost double, training heavier and getting leaner anyway. That phase is where the body you keep gets built

COACHED FROM ANYWHERE

This is online coaching and none of it needs you in a particular room. The only thing I ask about where you are is your country, and that is so your check in lands in your week rather than mine

What changes week to week: you send me the honest check in, I read it myself, and next week's training and food get written off what your body did with this one. That adjustment is the coaching. A plan is only the starting point, and the reason the last one stopped working is that nobody moved it.

APPLY NOW

Consultation call. No obligation. I read every application myself.

I post the plates. Numbers and all.

THESE ARE
MY CLIENTS.

Connor came off 26kg across the first half of 2026, then spent six weeks doing the opposite of what you would expect. Less cardio, more food, carbohydrates up. Connor now eats almost double the food of that last fat loss week and is still getting leaner. Mel I have coached for over four years, from a normal beach bikini girl to provincial overall champion to 2026 SA Bikini Open Overall Champion at Nationals. Neither of those was a quick fix with a photograph at the end.

A published HOONSQUAD plate for Connor: before beside after, 26kg off across the first half of 2026, 1 of 4
A published HOONSQUAD plate: a male client before beside after, front relaxed both sides, 2 of 4
A published HOONSQUAD plate: a female client from gym floor to stage conditioning, 3 of 4
A published HOONSQUAD plate: a male client front and back, before beside after, 4 of 4

01 / 04

Every plate here is my own, published on my grid exactly as it appears here. Nobody has been cropped, only padded to one ratio so the frame never resizes as you move through them.

“Always checking in, always answering, always asking how I’m doing and even how my family is. No matter how busy things get, he’s always there with the same sincerity, attention and professionalism.”

“Respect, Coach. We keep pushing.”

MEHMET, WORD FOR WORD, PUBLISHED ON MY GRID
My form asks you to pick one.

TWO COLUMNS.
PICK YOURS HONESTLY.

I coach one on one, online, and I read every enquiry myself. The one real qualifying question on my form is your goal, and it gives you five to choose from: a healthier lifestyle and body, bodybuilding, a photoshoot or wedding prep, hybrid athlete training, or other. Read both columns before you fill anything in and be honest about which one you are in. I would rather you told me now than found out in month two.

WHO THIS IS BUILT FOR

  • You want the shape to still be there a year from now, not a good six weeks and one photograph of it
  • You will write down what you ate, what you lifted and what you weighed, in the week it happened and not in hindsight
  • You can name your goal off my list, and it is one I coach rather than one you are hoping I do
  • You will eat more when the plan says more. The phase after the fat loss is the one almost everybody quits before it pays
  • You will send me the check in in the week it went badly. That is the week the plan needs changing, and I cannot change it if I never hear from you

WHO THIS IS NOT FOR

  • You want the number on the scale down by any means, and you are not asking what is left underneath it
  • You want a plan sent over and nothing after it. The plan is the easy half, and it is not the half you would be paying me for
  • You want a number before a conversation. What you pay depends on what you are asking me to do, and we settle it on the consultation
  • You want the finished body for something three weeks away. I work in phases, and a phase does not compress because a date is close
  • You go quiet the week the scale stops moving, which is exactly the week the coaching was supposed to earn its money

“Set a goal. Get the plan. Action leads to momentum which brings clarity and progress. Then it becomes a part of life and the real wins follow.”

JP HOON

One form, then I plan the call.

TAKE THE
FIRST STEP.

I coach one on one and I answer every check in myself, which is the whole reason the roster can only be so long. There is one of me, my week is the limit, and the form is the only way onto it.

I read it myself. There is no team and no junior on this
About a minute to apply, then a consultation call with no obligation
A weekly check in, and the next week written off what it says
APPLY NOW

I read every application myself. If I am not the right coach for you, I will tell you that too.

Still deciding?

THE FIVE REAL QUESTIONS

No. My enquiry form lists five goals and only one of them is bodybuilding. The other four are a healthier lifestyle and body, a photoshoot or wedding prep, hybrid athlete training, and other. I do coach competitors, and I coached a 2026 SA Bikini Open Overall Champion, but the stage is one of the things I do rather than the way in.

That is the normal outcome of a diet run on its own, and it is why the headline on this page counts a year rather than a block. Dropping weight is the half most people can already do unaided. Connor finished 26kg down and then spent six weeks eating almost double, training heavier and getting leaner anyway. That second phase is the one that decides whether you keep it. Tell me on the application that you have lost it before, because it changes how I write your first weeks.

Then tell me on the application. This is online coaching, so I write the training around the equipment you can reach and the week you actually have, and it travels with you. The only thing my form asks about where you are is a country, never a city.

Your training days, plus one honest check in. That is the whole ask of your week. I do not sell a block with an end date stapled to it. What I am selling is functional, healthy and in good shape 365 days a year, in a sustainable way, which is the standard I hold myself to. A body you have to rescue every January was never coached, it was rented. If your week genuinely has no room in it, tell me that on the application rather than finding out in month two.

I do not put a number on a page, because what you pay depends on what you are asking me to do, and we settle that on the consultation. Here is the part you can hold me to: you apply, I read it myself, and I come back to plan the call, which is exactly what my form says I will do. Applying commits you to nothing, and this page never asks you for a payment detail.

Three words I keep coming back to.

NO PLAN B.
NOT THIS TIME.

Those are my three words. Stop negotiating the plan, get the work done or regret it tomorrow. The next 365 days run whether you apply or not, and the only question this page can answer for you is what you have to show for them.

You are not buying anything on this page. You fill in the form, I read it myself, and I come back to plan your consultation. The application takes about a minute. Nothing else is standing in the way.

APPLY NOW

I read every application myself. Applying commits you to nothing.